If you own a business, you’re likely willing to do whatever it takes to increase sales. By using your creative writing experience and storytelling abilities, you can craft marketing messages that engage and persuade your audience, ultimately driving sales.
In this blog post, we’ll explore the top five ways that you can use your creative writing skills to achieve your branding goals. We hope you learn that, no matter what kind of marketing copy you may be writing (or hoping to outsource), there are many ways that you can harness the power of creative writing to drive sales and boost success for your brand.
Start With a Strong CTA
To recap, CTA stands for call-to-action. You may think this is a strange place to focus on in creative writing, but the CTA is the direct pipeline towards selling a product. A strong CTA will help guide the reader towards taking a specific action, such as making a purchase or signing up for a newsletter. As an article by Forbes states, “if you do not ask for the sale, people won’t get the message.”
To write a CTA, focus on being concise. A clear and compelling call-to-action helps to focus the reader’s attention on the next steps that they should take, and can be an effective way to convert readers into customers or subscribers. Try to create a sense of urgency when you’re creating your CTA. Buttons with prompts such as “Reserve your seat” and “Claim my offer” sound exclusive and push your reader towards following the action.
Overall, including a strong call-to-action in your content is essential for driving sales and achieving your desired marketing outcome.
Tell Your Story
If there’s something everyone can connect with, it’s a good story. As far back as history goes, people have told stories. It’s one of the best proven methods for helping someone understand a concept. When a company tells a story in their marketing content, they are able to create a narrative that the reader can relate to and become invested in.
As mentioned in our last blog post, you want your reader to feel like the hero of the story. When writing copy intended to achieve a specific goal, make sure that you center your story on the consumer.
By using a personal point of view in content marketing, companies can effectively communicate the value of their product or service and persuade the reader to take action.
Driving Sales With Emotion
Emotion is important to writing good copy because it helps to engage and persuade the reader. When copywriting evokes an emotional response from the reader, it can be more effective in convincing them to take a desired action, such as making a purchase or signing up for a newsletter. This is because emotions can influence our decision-making and behavior, and when a writer is able to tap into the reader’s emotions, they are more likely to be successful in persuading them.
Additionally, using emotional language can help to create a strong connection with the reader, making them feel understood and more likely to relate to the message being presented. Overall, using emotion in copywriting can be a powerful tool in creating compelling and effective marketing content.
Don’t be Afraid of Statistics
If you have a history of writing, you may remember your high school English teacher telling you to use statistics. It’s one of the oldest tricks in the book. When implementing creative writing, you may fear that statistics will come off as cold and stark in comparison to the rest of your copy. However, when cleverly integrated into creative copy, statistics can be a powerful tool in convincing a consumer to purchase a product because they provide concrete evidence to support certain claims.
When you think about it, statistics provide an easy way to instill trust in a consumer’s mind. To implement statistics into your copy, make sure that the rest of the writing is engaging on its own. You’ll also want to think about the design and hierarchy of your piece.
By presenting statistical data, you and your company can provide objective, unbiased proof to support your claims and convince consumers that your product is the best option.
Push the Limits
A feeling common to content writers working with B2B marketing content is the fear of branching out. As an article by 6sense points out, us copywriters like to play it safe and write boring copy that we know will succeed. Most B2B copy has looked a certain way for a while, and we think it’s time to shake things up.
Here are some of our favorite ways that you can push the limits of creative writing when creating copy for B2B marketing content:
- Use storytelling techniques: As mentioned above, using storytelling techniques can make your content more engaging and relatable. B2B content doesn’t have to be dry and boring!
- Get personal: Another tip pulled from above. Don’t be afraid to use personal anecdotes or examples in your writing. Using this technique can make your content feel more human to your reader.
- Be authentic: B2B buyers are savvy and can spot inauthentic content from a mile away. Be genuine in your writing and use your unique brand voice to build trust with your audience.
- Use vivid language: Vivid language can help to bring your content to life and make it more engaging. Experiment with descriptive words and phrases to make your writing more dynamic.
- Break the rules: Don’t be afraid to experiment with unconventional approaches to your writing. This can help to make your content stand out and capture the attention of your audience.
These tips don’t just apply to B2B marketing content, though. All of these useful tips can be applied to just about any copy you need to write. Be thoughtful, and try to have some fun!
Harness the Power of Creative Writing
Now you see why creative writing is such a powerful tool for driving sales and helping brands succeed. By using your imagination and storytelling abilities, you can craft marketing messages that engage and persuade your audience, ultimately leading to increased conversions and sales. So next time you sit down to write copy (or, y’know, outsource it), remember the importance of tapping into your creative side and using it to drive sales and achieve your marketing goals.
Still have questions about your brand’s own marketing copy needs?